"Created by misfits, for misfits. Embrace your weird. Be yourself. We want to build a safe community where free spirits and nonconformists can face the universe, one cup of coffee at a time."
Stone Forest.
Branding + Illustration + Web Design + Packaging // Student Project
Humanity runs on coffee!
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At Stone Forest, we believe that coffee is more than just an extra jolt of energy in the morning or a final boost after a long day. Our cup of coffee is like jumping on a spaceship and setting off on an adventure. Brewed to perfection, with high-quality Peruvian beans, our coffee will provide your tastebuds with an out-of-this-world experience you won’t find anywhere else.
The name was inspired by the stone forest in Marcahuasi, Peru. These ancient ruins are believed to possess high UFO activity, attracting tourists from all over who seek a taste of the extraterrestrial.
At Stone Forest, we support the coffee farming communities in Chanchamayo, San Martin, and San Ignacio by giving back a percentage of our profits. In addition, we make frequent donations towards the preservation of the beautiful mountain and stone forest of Marcahuasi that inspired the birth of our company.
The project consisted of 4 deliverables:
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An Identity Book with the Logo Guidelines that will detail how the logo and identity are to be used.
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The website. In it, you will find a quiz, a shop where you can buy merch, a landing page, and a contact page.
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Packaging design.
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Merchandise and stationery.
If you're interested in learning more about this project, feel free to check out the final process book.